High UNDERSTAND

Disabled Army Vet. Builder. Dad. Functional Philosopher.

One day, Mike took a heroic dose of albino penis envy mushrooms and came back with a philosophy:

The point of life is to understand.

Not just understand things…

But to understand understanding itself.

And when he shared that epiphany (again) with his wife, she replied,

“Okay. Got it.”

His response?

“No… You UNDERSTAND.”

That’s when it all clicked — and this brand was born.